Which story will you believe?
We’ve all heard the story. The universe came from nothing; life came from the chemical soup; mind came from matter.
Science has shown that belief in God is now obsolete.
But there’s another story. A more truthful story. One based on the evidence and recent scientific discoveries. The real story—The Story of Everything.
The Story of Everything is the documentary adaptation of The New York Times bestselling author and scientist Stephen Meyer's most important work: Return of the God Hypothesis.
It documents nothing less than the scientific re-discovery of God—the existence of a purposeful and intelligent Creator behind the universe and life.
The Story of Everything takes viewers on a journey from the beginning of the universe to the origin of life on planet Earth, weaving in the stories of the world-class scientists whose discoveries have changed their minds about life’s deepest questions.
Where did the universe come from? How did life begin? Is there a Creative Intelligence, a Mind, behind the universe?
Based on
Return of the God Hypothesis
an acclaimed book that has opened the minds of leading cultural figures….
“It’s not often that I encounter a book that contains so much that I did not know.” - JORDAN PETERSON, psychologist and author, 12 Rules for Life.
“This book makes it clear that far from being an unscientific claim, intelligent design is valid science.” -BRIAN JOSEPHSON, Nobel Laureate, Fellow of the Royal Society, Emeritus professor of physics, Cambridge University.
Cited by LARRY SANGER, founder of Wikipedia, in his spiritual memoir of conversion to Christian faith.
Cited by CHARLES MURRAY, former atheist social scientist, in his spiritual memoir of conversion to Christian faith.
JOE ROGAN’s pivot, his “spiritual journey” and exploration of Christianity, began after he first interviewed Stephen Meyer in June of 2023 about Return of the God Hypothesis.
The message of Return of the God Hypothesis has also and opened the minds of thousands of ordinary readers…
Until I read how the evidence of science itself points to the existence of God…I was, as many people seem to be, agnostic or an atheist. I believed that intelligent life evolved from lesser forms of life, and that ultimately humans exist due to this process of random mutation…. But this book has made my thinking take a 180-degree turn….There has to have been an intelligence guiding the formation of the “instructions” that made life possible…This is the most significant book I have ever read!....It can change your thinking in the same way it has changed mine.
—One of many similar Amazon reviews
So with such a a proven and uniquely persuasive message, why not share the real story of science with millions of people through the visual medium of documentary film?…
The Opportunity
Fathom Entertainment is the industry leader in Specialty Distribution, delivering content from all around the world to theatrical partners globally.
A joint venture owned by the world’s three largest theater circuits: AMC, Regal Cinemas, and Cinemark.
Strategically aligned with the largest international exhibitors and leading distributors in key markets
Wide Release: April 10, 2026
Preferred Placement
5 days after Easter weekend
Extended Window
Seven night guaranteed opening
Expanded 1000-Screen Opening
Across US theaters
Five-Pronged Promotion & Publicity
Release Strategy
1. Traditional Media & Advertising Campaign
Seeking $3 million ($1000 per screen) investor-supported Media and Advertising to support the following key vendors and campaign elements:
Inter-Square: to create cut downs and manage social media across Tik Tok, Instagram, X, Facebook, etc.
Rividia: to coordinate add spend behind “cut downs” across all social media. Coordinating direct messaging push toward sales.
Targeted screenings: Museum of the Bible, Kennedy Center, Dallas, Seattle, TurningPoint USA, LLC will produce and advertise for screenings, digital packet, invites to people with reach.
Falco: PR firm will coordinate advertising to entertainment industry.
Dovetail Solutions: PR firm will coordinate for outreach to faith-based and documentary movie-goers.
God Hypothesis LLC-funded TV and email blast ad spends (coordinated through “Clocktower” & Discovery Institute) with Fox, Newsmax, Oan, Daily Wire, Babylon Bee
Fathom: coordinate Church Outreach Strategy.
Digital advertising for brands like HBO Max and more
Committed for The Story of Everything:
Paid-Social “Micro-Network”: daily Meta, YouTube & TikTok creatives, 3-level funnel, creative fatigue rotation.
Databox Dashboard: ticket-sale feed from Fathom, influencer reach, DM capture, list growth.
DM Automation: Driving email/SMS capture and “sneak-peek” content.
2. Donor-supported Influenceable.io and “Clocktower” media messaging
Creation and distribution of video shorts through Influencable.io network of social media influencers
“Clocktower” booking of media interviews through 80 Salem talk radio shows
“Clocktower” promotion of articles and reviews of the film through Townhall, Red State, HotAir and other Salem owned websites. Discovery Institute writers will produce
“Clocktower” promotion of articles and reviews to 1400 local web-based digital newspapers
Use of a television booking agent
Promotion & Publicity
Advertising & Paid Media Partner
Campaign managers for mega-hit “Sound of Freedom”
Committed for The Story of Everything:
Approximately 65 million total impressions
Approximately 1,000 posts
2,000+ vetted creators, editors, and meme accounts across TikTok, Reels, Shorts, & IG.
Segmented by genre (storytelling, meme, CPG, faceless, commentary, etc.)
A full-stack campaign using influencer storytelling, viral clipping, meme PR, and podcast distribution. Tens of millions of organic views, creator integrations across formats, and content saturation across platforms. All serving one goal: fill seats with a new-to-faith, science-curious audience, while building a first-party fan list that can power PVOD, international, and future film launches.
Promotion & Publicity
Clocktower Commitment
Through a generous donation, The Story of Everything has access to a fully-funded media playbook, which includes guaranteed distribution through Salem Communications, 80 talk radio hosts across the country, 1,400 local online and print newspapers, a TV booking agent with regular communications at OAN, Fox News, national news networks and much more.
Approximate value: $750,000
3. Discovery Institute Internal Promotion
Coordinate earned media interviews with dozens of podcasts, talk radio and television outlets with whom DI has established relationships.
Coordinate outreach to campus ministries
Promote ticket sales through DI websites, YouTube channels, social media accounts and mailing lists.
Coordinate and execute advertising spend via targeted e-mail blasts with proven effective outlets (Babylon Bee, Beliefnet…)
Produce video and written promotional materials for distribution through Influencable.io and “Clocktower”
4. Earned Media
Leveraging recent appearances on nationally-recognized programs and warm connections with influencers with followings in the millions, we will execute a robust plan for the #1 growth lever in movie marketing: creator-led PR.
Top Targets List
Influencers, pundits, and programs with a combined 100M reach across the political, religious, and educational spectrum. Almost all shows below have either hosted or invited Dr. Meyer or his colleagues previously.
Joe Rogan
Piers Morgan
Ben Shapiro
Andrew Klavan
Eric Metaxas
Laura Ingraham
Lauren Green
Michael Knowles
Michael Medved
Jonathan Pageau
Jordan Peterson
Justin Brierly
Erika Kirk
Praise program w/TBN
Michael Knowles
Pints w/ Aquinas
Dave Rubin
Janet Parshall
Hugh Hewitt
Mike Gallagher
Todd Starnes
Doug Collins
Dennis Prager
SRN News
Frank Turek
Sean McDowell
Greg Koukal
Kirby Anderson
Dan Crenshaw
Brian Keating
Bryan Callen
Michael Shermer
Crossway Podcast
John Anderson Media
Alisa Childers
James Tour Podcast
Praxas Circle
Daily Dose of Wisdom
Kirk Cameron
One America News
Watching America
Gordon Robertson
Glenn Beck
Erik Erickson
Todd Herman
Martha McCallum
Rachel Campos Duffy
Harris Faulkner
Sean Hannity
Bill Hemmer
Shannon Bream
Laura Ingraham
Seeking to mobilize a multiple ministry donor-supported pre-sales campaign to support a pre-buy of between 250,000 to 500,000 tickets for distribution through campus ministries.
Turning Point USA, Every Nation, Ratio Christi, RUF, Cru, InterVarsity, Christian Union, Baptist Student Fellowship, etc.
5. Donor-supported ticket pre-sales campaign for students in campus ministries
With 4 million new students entering US colleges next fall, why not why focus a marketing and distribution strategy on reaching young people who will otherwise only hear the other side of the story: the story of a purposeless universe that did not have them in mind?
What’s it worth to inoculate hundreds of thousands of students against the scientific atheism they will otherwise be subjected to in their classes by their professors?
Marketing & Release Budget
Funded in distinct ways
Allocate donor dollars through the Impact Foundation
A tax-deductible donation to a qualified US 501c3
Recoupable through direct investment to film’s LLC
$3MM P&A budget
$750k already committed as a non-recoupable donation
Looking to raise for $2.25M in hard commitments
Minimum commitment: $500k
Terms
Capped at 115% back on investment
Split pro rata from dollar one with production financier
Current Scenario:
Production budget: $2M
Marketing budget: $2.75M
Of every dollar:
48¢ to production financier
52¢ to P&A financier until P&A recoups their investment ($2.75M) with their 15% pref ($337,500)
Total recoupment of $2,587,500
Marketing & Release Budget
Details
For generations we—and our young people—have been told that life and the universe is a product of impersonal forces that “did not have us in mind”—nothing but “blind pitiless indifference.”
We all know the story…from a self-existent universe to the galaxies; from a gas cloud to planet Earth; from molecules to man. That story, told endlessly in the name of science, has undermined faith, destroyed morality, and left us all without ultimate hope.
But now, there is a better story. One filled with awe and wonder. Infinitely more exciting and based on cutting-edge science. A story that that points us to a personal Creator. At this crucial point in our culture, could there be anything more important than sharing this story…the real Story of Everything?
